Evaluation - Question 4

4. Who would be the audience for your media product?

I took the time to create a "Media Networking 'Web'" to represent and identify all the different types of media and networking our ideal audience members would be using; allowing me to analyse exactly who our ideal audience members are based upon the media they consume. An example would be to identify an audience for BBC One. For this we'd concentrate of both genders around the ages of 30 right up 50+ as the BBC are a media industry suitable for all genders and ages but mainly attracting the maturer audiences. Our product would then have to appeal to such criteria in order for us to capture this particular audiences wants and needs in a media product. 

However our audience is not aimed at those who consume media from the BBC but audiences ranged between the ages of 15 - 25. This is the ideal age for our film as it's not a 'serious', deep concentration, mature film. It's aimed to be serious but in a subtle/low amount compared. Through research I found that many people ages between our ideal figures use social networking sites on a daily basis. Sites such as Facebook, Twitter, and Youtube. Our particular audience would be those who enjoy the thrill and mystery of psychological horrors and though who favor the special effects in minimal doses. They would also be people who'd occasionally attend a film festival but mainly spend their time upon said social networking sites. Films such as the Saw franchise, Silent Hill, The Number 23 and Silence of the Lambs are popular among our age group. I found in an earlier post  that Saw had their own website - this influenced our ideas on how to broaden our audience market. With an official, interactive website it's likely to attract the younger and young/mature audiences as it's viable through the internet which is something of daily use. Facebook pages and official Twitter pages will also be something we'd look into to get more marketing awareness as they are the two main social networking sites around to date. 

To conclude our ideal audience members would be both genders (more so males) between the ages of 15-25, with access to the internet and social networking sites such as Facebook, Twitter and Youtube. They would also be interested in the occasional trip to film festivals and would gain most information through word-of-mouth.