Today we're research our specific audience for our movie idea, looking into who will watch it, gender, age and status. Our age certificate is 15 as we feel the content of our movie has minimal bad language and actions. It is also an age where anyone can view the movie and gives us a broader market to research and advertise too. I think the certificate appeals to most people, perhaps not the 40-50+ age group because of the fact the certificate is so young they might feel it isn't for them. However we've stuck with this age as the pros outweigh the cons and is most suitable for our genre.
I did a little research on the types of movies that are horror and rated 15 and also how the audience felt about them, whether it is too scary, not scary enough or just the right amount of scary. From the feedback on our interview we found out that a lot of codes and conventions of a horror/thriller movie are as follows:
- Tension, sketchy events occuring
- Jumpy and scary
- Dark and gloomy setting
We also discovered that for this type of genre the people interviewed didn't watch horror/thriller movies very often. We found this interesting because usually it's people in their 16-18 age group that I would of originally thought to watch that particular genre the most often.
As you can see, the majority of cinema-goers are between the ages of 15 and 24 years. This is our prime target audience as it is the largest and being the most popular will accumulate the better success. This also relates to our own individual research while interviewing people around the college. Although they didn't watch the genre we chosen often they do watch a lot of movies and are between the ages of 16 and 18.
Some films similar to our chosen story line are 100 Feet.
After Marnie Watson kills her abusive husband in self-defense, she is condemned to house arrest... only to discover that the house is possessed by the enraged and violent spirit of her dead husband.
The Possession:
A young girl buys an antique box at a yard sale, unaware that inside the collectible lives a malicious ancient spirit. The girl's father teams with his ex-wife to find a way to end the curse upon their child.
The Shining:
A family heads to an isolated hotel for the winter where an evil and spiritual presence influences the father into violence, while his psychic son sees horrific forebodings from the past and of the future.
Although these aren't the exact story line they both have influences of paranormal and possession of the body which our move also holds. The movie 100 Feet is similar in the way that the protagonist has committed a crime and the victim has come back to haunt her, and our story follows a similar path.
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